Paris Fintech Meetup

Show Me the Money - Latest Tactics for Monetising Your App

This event is part of the App Developers Alliance London Meetup

Date: 27 July, 2016, from 6.30pm to 9pm

Location: WeWork Moorgate, 1 Fore Street, London, EC2Y 5EJ (map)

In partnership with Amazon Appstore and adjust, join us for our upcoming meetup on 27th July at WeWork Moorgate.

The event will welcome app developers, mobile tech startups and entrepreneurs to discuss key strategies for monetisation including freemium, premium, subscription, in-app purchasing, video and native advertising and the Amazon Underground business model.

Seats are limited, be sure to book!

A networking reception with drinks and food will conclude the evening.

AGENDA

(More speakers to be announced)

18.30 Registration & welcome drinks

19.00 Apps Alliance welcoming remarks

 
 

19.10 gENERATE REVENUE FROM 100% of your app users with amazon underground

Learn how you can monetise 100% of your Android users with Amazon Underground. Did you know that Goat Simulator made more money on Amazon Underground in December than on any other Android platform, and Gerard Piqué's Final Kick saw over 1500% more revenue in Amazon Underground?

With Amazon Underground's monetisation approach, Amazon pays you for every minute a customer uses your Amazon Underground app, and customers pay nothing. In this talk we'll discover everything you need to know about Amazon Underground, how to get started, and how developers are increasing their revenue and downloads with Amazon Underground.

 
 

19.30 panel discussion: show me the money - key monetisation strategies in 2016, WITH Q&A

Discover new strategies to generate revenue with apps. Listen as monetisation experts have a candid discussion on key strategies for maximising revenue, using freemium, premium, subscription, in-app purchasing, video and native advertising and the Amazon Underground business model. Find out how each of these monetisation strategies impacts user experience, downloads, and profitability.

20.10 THOSE PESKY PIRATES- HOW TO VERIFY THAT PURCHASES ARE REAL

Faked in-app purchases are the scourge of any revenue analysis. Once downloaded, an app is running on a device that the end user controls - meaning that if the end user decides to spoof the receipts and responses from app store servers, there's little that can be done within the app to detect it. When faked purchases hits your analytics platform, your ability to understand your revenues and, crucially, how to increase them diminishes.

Double-checking purchases on servers outside of the app is the only way to have truly accurate revenue data. In this talk, the company's Head of Communications will discuss the different ways you can analyze and verify in-app purchases, and how the app's marketing team could revenue analysis with or without verified purchases.

+ Lowest-hanging fruit: how to start checking receipts tomorrow

+ Technical review of different approaches to verifying purchases

+ Who is affected, and by how much? Data from adjust's purchase verification

 
 

20.30 NETWORKING RECEPTION WITH DRINKS & FOOD

21.00 END OF EVENT

Bring your business card for a chance to win a Fujifilm Instax Mini 8 Instant Camera for your summer holiday


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tHANKS TO OUR VENUE HOST

Thanks to our local partners