New York App Strategy Workshop: Optimization

  • New York, NY Impact Hub NYC | 394 Broadway 5th Floor, NY 10013 New York

Date: Thursday, November 6 from 6:00pm to 9:30pm

Location: Impact Hub NYC | 394 Broadway 5th Floor, New York, NY 10013

By registering for this event, you’ll be added as a member of the App Developers Alliance. For more information on Developer Membership, click here.

Building a great app is difficult, but turning it into a profitable business can be even more of a challenge. Join the Application Developers Alliance and industry experts to explore strategies to turn your app into a profitable business. Attend a workshop and learn how to:

  • Get your app discovered, climb rankings, and gain users

  • Choose monetization partners, drive revenue, retain and engage users

  • Optimize performance, fix bugs, and test cross-platform


6:00pm Registration


6:20pm Welcoming Remarks


6:30pm Presentation

Brought to you by:

6:45 pm Fireside Chat

Execs from the Metropolitan Museum of Art digital team will share their insights on creating an app from the ground up for one of the world's largest and most influential museums.

Jake Ward

Apps Alliance

Sree Sreenivasan

The Metropolitan Museum of Art

Loic Tallon

The Metropolitan Museum of Art

7:15 Putting the U in UX

It’s tempting to try and make money as quickly as possible, but sometimes that comes at the expense of the UX for the very users that you are trying to monetize. In this panel, we will discuss best practices for monetizing your apps without damaging the user experience.


Drew Cogbill


Small Planet Digital

Keith Petri


7:50pm Power Up Your App Business Strategy

From App Store Optimization to User Acquisition, we'll discuss the key tools and metrics that will help you build a stronger app business and monetize your most important users for the long haul.

Martin Price



Ariel Michaeli


Michael Katz


Eric Newman

Mobile Posse

8:30pm Networking Reception

Refreshments will be provided throughout with beer, wine, and appetizers available during the reception.







This workshop is part of a worldwide App Strategy Workshop series complete with 18 events. 

Learn more about building a profitable app business with these app strategy resources.