Monetization Whitepaper: Picking the Path to App Profitability

Developers get their motivation to build from a passion that is equal parts creativity and innovation, but to a certain extent, the bottom line to success is the bottom line. Those who make money on their applications get the resources they need to fund future creative projects. As CEO of HitFox Group Jan Beckers says, “Monetization is survival.” 

To help developers navigate the monetization journey, the Application Developers Alliance has crafted Monetization: Picking the Path to App Profitability. 

  • Gain insights into the advantages of each app marketplace.
  • Explore seven unique monetization strategies appropriate for app developers.
  • Enhance your plan with a deep understanding of metrics and analysis.


Contributors include: 

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The Alliance produces whitepapers and research reports covering topics on market trends and emerging technologies. As a member, you will gain access to all whitepapers and reports.


The Application Developers Alliance is a non-profit global membership organization that supports developers as creators, innovators, and entrepreneurs. The Alliance promotes the continued growth of the industry and advocates on behalf of their members on public policy and industry issues.  Membership includes a global network of more than 50,000 developers with diverse skills, expertise, and interests; and hundreds of companies that depend on and work with developers.

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