Questions? Feedback? powered by Olark live chat software

Participate on Steering and Standing Committees 

The Alliance Steering and Standing Committees are comprised of corporate members working to address key issues, develop solutions, and deliver products to support innovation and industry growth. The work done by each Committee helps the Alliance drive initiatives and better support member service and growth within the industry.

Steering Committees

Policy Committee (U.S. and EU)

Guide the policy agenda and support the efforts to build and serve a network of developers and companies. The US and EU policy committees deal with similar issues, but from varying perspectives. To create efficiencies and narrow the scope of focus when possible, subject pillars have been put in place for activity, including:

  • Data
  • Competition
  • Commerce
  • International

Participants of the Committee will: 

  • Evaluate policy objectives, activities, and initiatives.
  • Identify future policy topics and potential issues.
  • Align policy related activities and programs with membership needs and interests. 

Research Committee

Advise and contribute to topics and questions. The Committee supports the planning and execution of research and insight initiatives, sets audience and topical priorities, and helps to promote both data collection and the resulting reports: 

  • Provide guidance and expert opinion on all research.
  • Generate and refine ideas for future Alliance research products.
  • Review and help shape survey questionnaires and the data analysis/reports.
  • Develop high-level narrative for promoting Alliance research.

Participants of the Committee will:

  • Shape the direction of Alliance research to maximize its value.
  • Directly contribute questions and content to select research products.
  • Access data beyond what’s included in the report to generate additional insights.

Standing Committees

Professional Development Committee

Advise the Alliance on criteria for training and testing programs. The Committee will help developers improve their skills and career planning, enable companies to hire better trained developers, and identify opportunities and obstacles throughout the industry. Initial product planning includes: 

  • Create a jobs board.
  • Build and launch certification programs.
  • Produce curriculum and continuing education materials.
  • Establish core competency testing.

Participants of the Committee will: 

  • Identify opportunities to create programs that will assist developers in meeting the growing needs of the industry.
  • Develop programs and services that will provide tools and resources for companies hire developers. 
  • Evaluate the quality, education, and training of the developer workforce.
  • Advise the Alliance on the “Developer Workforce Initiative” and its efforts to educate and support software developers.

User Acquisition & Marketing Commitee

Provide helpful marketing strategies for developers to acquire new users and tips, tools, and best practices for user growth. 

Advertising & Monetization Committee

Provide educational content and guidance on best practices to make money through apps using advertising and other monetization methods.