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What does it take to create a successful media and entertainment app? How did Angry Birds surpass $5 million in sales in only 8 months?

While there may be no precise formula to app success, the Application Developers Alliance presents the new best-practices series, The DNA of Successful Media & Entertainment Apps, to equip developers with the tools they need to stay ahead of the curve.  The series includes three infographics, which will be released in succession: Design & Development, Legal Requirements, and Business Strategy. 


Design & Development

Does in-app text font and color matter? Short answer: yes! The DNA of Successful Media & Entertainment Apps kicks off with insights on design and development. With the following infographic, developers will understand the variables to amazing user experience as well as the importance of platform variety.

To learn more, read the companion blog post here.


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Legal Requirements

Is your app COPPA compliant? Do you have the appropriate trademarks and patents? The DNA of Successful Media & Entertainment Apps continues with an explanation of legal requirements. By analyzing trademarks, privacy policies and terms of use, as well as other considerations—including apps for children, fees, and licensing—the second infographic in this series prepares developers to protect their intellectual property and their customers.

To learn more, read the companion blog post here.


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Business Strategy

Apps with push notifications have a 93% higher retention rate in the first month than apps without this feature. Do you have all of the knowledge you need to engage and retain app users? The DNA of Successful Media & Entertainment Apps concludes with a lesson on business strategy. The final chapter in this series provides developers with actionable insights for both pricing and marketing strategies.

To learn more, read the companion blog post here.


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