Dirk De Kok, CEO of Mobtest, and Jacob Goldstein sit down to discuss usability testing in app development, the controversial Facebook newsfeed test, and the potential pitfalls of A/B testing as Apps become a central part of daily life.Read More
Coke and Pepsi, Ford and GM, AT&T and MCI, even Seahawks and Niners – great rivalries make great stories, stir controversy, spur creative thinking and change the world. From phones to football, great rivalries also drive competition, give us more choices and, let’s be honest, engage and entertain us as the consuming public.Read More
Robi Ganguly and Ian Sefferman join Jacob Goldstein to discuss user engagement and retention, the ways that the influx of larger players and the emergence of wearables are changing the industry, and how smaller developers can compete in the evolving app market.Read More
Apple's announcements grabbed the attention of consumers and tech fans, but what do they mean for app developers? We've compiled a rundown of what we're excited about and what our members think about these new opportunities
With the release of Business Insider's, 32 Most Powerful Women in Mobile Advertising, I would like to take a minute to recognize Apps Alliance members and the leaders that are paving the way for the future working women in tech.Read More
Jacob Goldstein and Chris Colosi discuss the strengths and weaknesses of Bitcoin as an in-app payments tool and as a digital currency in general, the complex relationship between digital currencies and mobile gaming payments, and the potential for digital currency to become an integral part of the economy and our daily lives.Read More
The Apps Alliance had a productive trip, speaking on panels, hosting a Design Thinking Workshop, and connecting with members during CTIA's Super Mobility Week.Read More
At the end of August, the Apps Alliance team met in San Francisco for our App Strategy Workshop. Panelists discussed how app developers can break into the market, monetize their apps without damaging the user's experience, and monetize their apps in international markets. With more than 250 attendees, it's safe to say the workshop was a hit!