Thanks to its culture and creativity - and to numerous talents living there, a new wave of innovation generates growth and success stories. In the gaming industry, Gameloft created more than 6,000 jobs, most of them working on apps for smartphones. Spotify, Rovio, King are amongst other golden nuggets. The openness of the mobile ecosystem permits to companies to enter quickly on the market and to compete, sometimes with established ones.
On the 29th of September 2016, around 250 of Berlin's finest developers, entrepreneurs, and marketers gathered for App Alliance's annual App Strategy Workshop at the historic Kalkscheune venue. The event, hosted in partnership with Amazon Appstore, Flurry, AdColony, AppsFlyer, Branch, Appnext, and AppLovin, highlighted the fundamental strategies for any developer looking to build an app business.
The European Commission is on the verge of releasing its Proposed Directive for new EU copyright rules. However, reaction to the leaked Proposed Directive have been not too enthusiastic. For many Commentators the Copyright reforms are severely lacking and are no where near what the European Commission promised.
This post comes to the App Developers Alliance community from Robi Ganguly, CEO of Apptentive, and one of ADA’s board members. In this post, Robi shares several metrics that contribute to mobile customer engagement, including an infographic that details benchmark metrics for specific app verticals from both Android and iOS apps, including Productivity, Food & Drink, Shopping, Entertainment, and Lifestyle categories.