On 29 September 2016, over 200 of Berlin's finest developers, entrepreneurs, and marketers gathered for App Alliance's annual App Strategy Workshop at the historic Kalkscheune venue. The event hosted in partnership with Amazon Appstore, Flurry, AdColony, AppsFlyer, Branch, Appnext, and AppLovin highlighted the fundamental strategies for any developer looking to build an app business.
The European Commission is on the verge of releasing its Proposed Directive for new EU copyright rules. However, reaction to the leaked Proposed Directive have been not too enthusiastic. For many Commentators the Copyright reforms are severely lacking and are no where near what the European Commission promised.
This post comes to the App Developers Alliance community from Robi Ganguly, CEO of Apptentive, and one of ADA’s board members. In this post, Robi shares several metrics that contribute to mobile customer engagement, including an infographic that details benchmark metrics for specific app verticals from both Android and iOS apps, including Productivity, Food & Drink, Shopping, Entertainment, and Lifestyle categories.
On August 11, our San Francisco App Strategy Workshop had more than 250 in attendance for an afternoon of panel discussions and presentations on the fundamentals of building a successful app business. The program featured 20 industry experts to share unparalleled advice followed by a networking reception with an open-bar and appetizers.
Below are key takeaways from the workshop as well as the full-length session videos. We hope you enjoy!