Anton Gavrailov and Jacob Goldstein discuss drones as a part of the apps industry, the mature of drone hardware, and the regulatory and cultural barriers that drones face to achieving universal acceptance.Read More
According to a recent Comscore report, total mobile activity including mobile browser usage recently eclipsed desktop use, reaching 60 percent of browsing time. And Europeans are at the forefront as they spend 18% more time using apps than their US counterparts. This is a historical shift which requires us to rethink and appreciate that the web, once a singular digital distribution model, is now mobile and multifaceted. After all, this is the ‘connected’ generation.Read More
Android 5.0 Lollipop is Google's biggest overhaul of the Android platform since Gingerbread. To help developers get started on updating or building apps for Android 5.0 Lollipop, here is a breakdown of everything developers need to know about the new OS.Read More
Jacob Goldstein and Thomas Sommer discuss the importance of Customer Lifetime Value in mobile gaming, as well as emerging issues like regulation of Free to Play Apps and the difficulty of establishing strong mobile gaming brands.Read More
Many consumers want their personal information and private communications to remain private. Directives from the Federal Trade Commission (FTC) and the California Attorney General insist that consumers’ personal information remain private – even encouraging app developers to encrypt information so it is inaccessible to hackers and data thieves.Read More
Jacob Goldstein and Terry Davidson discuss the role of traditional marketing strategies, like place marketing, in a successful mobile business plan.
If 76% of the average app’s new users will fall away within three months, how do developers know where to concentrate and maximize their marketing dollars? The Apps Alliance Business and Revenue Working Group released a best practices guide for measuring and maximizing customer lifetime value (LTV), which may increase revenue and ultimately lead to a successful, sustainable business.Read More
Washington D.C. – The Application Developers Alliance, a global membership organization that supports app developers and promotes the app industry, announced today that Sophie Mestchersky will lead the Alliance's European policy and government affairs activity. Alliance membership includes more than 175 companies and 35,000 developers globally, including more than 8,000 developers in Europe. The Alliance European Board includes executives from Ericsson (Stockholm), Applift (Berlin), Smaato (Hamburg) and Outfit7 (Ljubljana).Read More