The New "New" Digital Business

According to a recent Comscore report, total mobile activity including mobile browser usage recently eclipsed desktop use, reaching 60 percent of browsing time. And Europeans are at the forefront as they spend 18% more time using apps than their US counterparts. This is a historical shift which requires us to rethink and appreciate that the web, once a singular digital distribution model, is now mobile and multifaceted. After all, this is the ‘connected’ generation.

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Encryption Whiplash

Many consumers want their personal information and private communications to remain private.  Directives from the Federal Trade Commission (FTC) and the California Attorney General insist that consumers’ personal information remain private – even encouraging app developers to encrypt information so it is inaccessible to hackers and data thieves. 

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How Do You Measure Customer Lifetime Value (LTV)?

If 76% of the average app’s new users will fall away within three months, how do developers know where to concentrate and maximize their marketing dollars? The Apps Alliance Business and Revenue Working Group released a best practices guide for measuring and maximizing customer lifetime value (LTV), which may increase revenue and ultimately lead to a successful, sustainable business.

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App Developers Alliance Grows in Europe - Appoints Sophie Mestchersky, as a Director to Lead European Policy & Government Affairs

Washington D.C.  – The Application Developers Alliance, a global membership organization that supports app developers and promotes the app industry, announced today that Sophie Mestchersky will lead the Alliance's European policy and government affairs activity. Alliance membership includes more than 175 companies and 35,000 developers globally, including more than 8,000 developers in Europe. The Alliance European Board includes executives from Ericsson (Stockholm), Applift (Berlin), Smaato (Hamburg) and Outfit7 (Ljubljana).

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