Infographic: Mobile App Engagement: 2016 Vertical Benchmarks

Infographic: Mobile App Engagement: 2016 Vertical Benchmarks

This post comes to the App Developers Alliance community from Robi Ganguly, CEO of Apptentive, and one of ADA’s board members. In this post, Robi shares several metrics that contribute to mobile customer engagement, including an infographic that details benchmark metrics for specific app verticals from both Android and iOS apps, including Productivity, Food & Drink, Shopping, Entertainment, and Lifestyle categories.

 

Get Sh*t Done! How To Find Success In a Competitive App Marketplace

On August 11, our San Francisco App Strategy Workshop had more than 250 in attendance for an afternoon of panel discussions and presentations on the fundamentals of building a successful app business. The program featured 20 industry experts to share unparalleled advice followed by a networking reception with an open-bar and appetizers.

Below are key takeaways from the workshop as well as the full-length session videos. We hope you enjoy!

Recap from our London Meetup: Show Me the Money - Latest Tactics for Monetizing Your App

Recap from our London Meetup:  Show Me the Money - Latest Tactics for Monetizing Your App

On 27 July, around 100 developers and entrepreneurs from the London tech community gathered for the Apps Alliance Meetup: “Show Me the Money - Latest Tactics for Monetizing Your App”. The meetup, which was hosted at WeWork Moorgate, was organized in partnership with Amazon Appstore and adjust and welcomed app developers, mobile tech startups and entrepreneurs to discuss key strategies for monetization, including freemium, premium, subscription, in-app purchasing, video and native advertising and the Amazon Underground business model.