Motivate and Engage Users: Solutions for Boosting Customer Retention

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The Apps Alliance Business and Revenue Working Group has published best practices for engaging and retaining users and measuring success.

Converting downloads into long-term, loyal customers remains a challenge for developers. Despite increasing app downloads, 80-90 percent of apps are deleted after just one use. 

The Apps Alliance Business and Revenue Working Group Customer Retention Guide, entitled Motivate and Engage Users: Solutions for Boosting Customer Retention, walks developers through practical steps for engaging users for the long term and how to measure success.