The Opportunity for App Developers in China

Si Shen discusses the growing opportunity for developers in China. Si discusses how the app market in China is different from the US or Europe, and how developers can approach bringing their apps to China. 

Si Shen is co-founder & CEO of PapayaMobile, a Beijing-based mobile company that runs AppFlood, the largest global mobile RTB ad network out of China. Before Si founded Papaya she worked at Google in the U.S. and China, which allowed her to gain a very global outlook on the app market.

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