O'Neil Interactive on App Marketing

The language used in app marketing can often sound very different from that used by marketing professionals in Brick and Mortar or even Desktop computing. Real-Time Bidding, User Engagement and Retention, App Store Optimization and other marketing technologies, strategies and concepts unique to the world of apps can dominate the discussions of how to successfully get your app discovered. But Terry Davidson believes that the core tenants and some of the techniques from the rest of the marketing world can be a powerful tool for marketing apps.

Terry and I discuss some of these techniques and his unique product for App discovery in the newest Voices of the Industry podcast.

For more app industry trends, tips for app strategy, and insight on what's next, subscribe to Voices of the Industry on iTunes.