US Android Consumer Report

FOR IMMEDIATE RELEASE

Contact: Chris Grimm – cgrimm@appdevelopersalliance.org

US Android Consumer Report
Study Surveyed 3,000 Android Users in the U.S. to Better Understand Consumer App Behavior

Washington, D.C. (21st November 2016) – The Developers Alliance today released a Report on Android Device Customization detailing how consumers organize the apps on their devices and use the more than 2 million apps available in the Google Play store. The Developers Alliance asked 3,000 Android users how they interact with their apps, which apps they use in major categories, and their behavior and attitudes towards customizing their devices. 

“The Android marketplace is a growing, dynamic and competitive ecosystem that provides consumers more choices and variety than ever before,” said Jake Ward, President of the Developers Alliance. “There are numerous apps to choose from in almost every app category and an app for almost every need consumers may have, and if there are any unmet needs, developers are at the ready to create new innovative products to meet those needs.” 

The report shows that customers highly value customization and the ability to make their devices their own. For example, nearly 90 percent of respondents reported making changes to the apps on their home screen and 66 percent populate their home screens with more apps they downloaded than apps preloaded on the device.  The report also found real diversity among the apps consumers use most often, with respondents reporting more than 2,000 unique apps on their home screens.  

However, this does not mean users only want apps they have downloaded on their phone. An overwhelming majority, 76 percent, of consumers prefer to buy an Android device with basic apps already loaded. 

The report also found that Android users do not exclusively use one app for a given task. A majority of users of almost every top app also use competing apps in the same category to complete similar tasks. For example, 75% of consumers use the Amazon app for shopping; however, 88% of those Amazon app users also use at least one other app for shopping. Similarly, 47% of Android consumers use Google Drive to store files, but 70% of those consumers also use another app such as DropBox or OneDrive.

“Consumers are taking full advantage of the competitive app marketplace to find the apps that work best for them,” added Ward. “This is the beauty of the Google Play Store and app marketplaces in general. Unlike traditional software, more than 2 million apps are available to consumers 24 hours a day, at the swipe of a thumb, regardless of the publisher or popularity.”


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The Developers Alliance is the world’s leading advocate for software developers and the companies invested in their success. Alliance members include industry leaders in consumer, enterprise, industrial, and emerging software development, and a global network of more than 70,000 developers.

Statement From the Developers Alliance on Google’s Response to the European Commission

FOR IMMEDIATE RELEASE

Contact: Chris Grimm -- cgrimm@appdevelopersalliance.org

Statement From the Developers Alliance on Google’s Response to the European Commission

Brussels, BE -- Developers Alliance President and CEO Jake Ward released the following statement regarding Google’s response to the ongoing European Commission competition investigation into the Android operating system.

 “The rise and rapid growth of the mobile application market has provided more opportunity and spurred more entrepreneurial growth than any innovation in generations. The Android operating system has been a catalyst for developer choice and consumer service; offering more than 2.2 million apps available to European consumers today, at the swipe of a thumb. The driving force behind this innovation has been and continues to be competition.

 “The health of this new and dynamic market is reflected in its growth, evolving business models, and in the choices it offers consumers, publishers, and developers alike. On behalf of the tens of thousands of members of the Developers Alliance throughout the world, we urge the Commission to remember that the mobile application industry is unlike any we have seen, interconnected, interdependent, and without boundaries of scale or geography. Now is not the time impose limits or halt progress. Please do not reverse years of progress.”

 The Developers Alliance recently opined in the EUObserver, EU case against Google is bad for developers and released its Global Competition Report that found that 97% of developers in Europe say the app industry is competitive and 80% describe the industry as “very competitive” and plan to release data on European app consumer habits on Monday, November 14.

 

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The Developers Alliance is the world’s leading advocate for software developers and the companies invested in their success. Alliance members include industry leaders in consumer, enterprise, industrial, and emerging software development, and a global network of more than 70,000 developers.

Developers Alliance Releases New Report on Android Customization

FOR IMMEDIATE RELEASE

Contact: Chris Grimm – cgrimm@appdevelopersalliance.org

Developers Alliance Releases New Report on Android Customization

Study Surveyed 4000 Android Users in the EU to Better Understand Consumer App Behaviour

Washington, D.C. – The Developers Alliance today released a new Report on Android Device Customization detailing how consumers organize apps on their devices and use the more than 2 million apps available in the Google Play store. The Developers Alliance asked 4.000 Android users in France, Germany, Italy and Spain how they interact with their apps, which apps they use in major categories, and their behavior and attitudes towards customizing their devices.

“The Android marketplace is a growing, dynamic and competitive ecosystem that provides consumers more choices and variety than ever before,” said Jake Ward, President of the Developers Alliance. “There are numerous apps to choose from in almost every app category and an app for almost every need consumers may have, and if there are any unmet needs, developers are at the ready to create new innovative products to meet those needs.”

Android users vary significantly, and the report shows that many customers highly value customization and the ability to make their devices their own. While some prefer only to use basic functions such as calling and texting, others download and use as many apps as their device will hold.

For example, 90 percent of Android users customize to their home screen, and only 10 percent leave the suite of apps that comes with the phone untouched. The report also found that 32 percent of respondents downloaded more than 26 additional apps on their device and 6 percent downloaded over 60 apps. In addition, 27 percent of European Android users added at least one alternative app store on their smartphone and 25 percent downloaded at least one alternative browser to use in place of preinstalled options.

However, users largely enjoy the apps that come standard to their phones.  The majority of consumers, 70 percent, prefer to buy an Android device with basic apps already loaded.

The report also found that a majority of Android users use multiple apps in the same category to complete similar tasks. For example, 67 percent of European consumers use the Amazon app, 50 percent use the eBay app, and many use local retailers’ apps for shopping.

Similarly, Android users enjoy rich competition among music apps. While Deezer is the most used app in France, Spanish Android users are the biggest fans of Spotify and 11 percent of Android users in Europe use the preloaded Samsung Music app.

“Consumers are taking full advantage of the competitive app marketplace to find the apps that work best for them,” added Ward. “This is the beauty of the Google Play Store and app marketplaces in general. Unlike traditional software, more than 2 million apps are available to consumers 24 hours a day, at the swipe of a thumb, regardless of the publisher or popularity.”

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The Developers Alliance is the world’s leading advocate for software developers and the companies invested in their success. Alliance members include industry leaders in consumer, enterprise, industrial, and emerging software development, and a global network of more than 70,000 developers.

Developers Alliance Releases Global Competition Report

Today, the Application Developers Alliance released the result of a global survey of mobile app developers and publishers: Competition in the Mobile App Ecosystem. The report shows a healthy mobile app market and an industry that is concerned about being misrepresented and sees unnecessary intervention from external authorities.

Statement from the Application Developers Alliance on the Federal Communications Commission’s Proposed Privacy Regulations

Washington, D.C. (July 11, 2016) - The following statement from the Application Developers Alliance President and CEO Jake Ward was released ahead of tomorrow’s Federal Communications Commission (FCC) hearings in the Senate Commerce, Science, and Transportation Committee, and the House Communications and Technology Subcommittee.