App Economy Generates $436 Million for Maryland’s Economy

Washington, D.C. (October 4, 2012) - Maryland ranks as one of the nation’s app industry leaders, according to a study released today by CTIA-The Wireless Association® in conjunction with the Application Developers Alliance. The research, conducted by South Mountain Economics, LLC and entitled “The Geography of the App Economy”, found that application development is responsible for 8,400 jobs in Maryland, with an economic impact of $436 million. That makes Maryland the 15th most “app intense” state in the country.

The study also found that Maryland is benefitting from app development specifically related to the government and military sectors. In addition, Maryland is home to a number of startups like Apkudo, an Android device and app analytics company headquartered in Baltimore.

“This is a great time to be in the apps industry and a great time to be creating jobs in Maryland. As this research indicates, our industry has become robust and diverse, and the growth we are experiencing is only going to continue," said Josh Matthews, CEO and co-founder of Apkudo and board member of the Application Developers Alliance.

Nationwide, the app economy has produced 519,000 jobs, according to the study. Developers and related personnel are being hired by companies large and small, from major tech companies to startups and from government agencies to universities. Moreover, the research finds that the app industry is contributing to the economies of every state.

“The app industry is a borderless economic force, providing opportunity across the country--even in places we might not expect.  In a challenging economic environment, the app industry has created more than a half million jobs in the five years since Apple’s iPhone launched. This new industry is propelling innovation and jobs in urban centers and rural states. And this is just the beginning,” said Jon Potter, President of the Application Developers Alliance.

The research builds on a February 2012 study completed by South Mountain Economics that measured the total number of app jobs nationwide. Delving deeper with this study, researchers examined help wanted ads across the U.S. to measure the number of app jobs in each state, the states’ “app intensity,” and the economic impact of the apps industry. While traditionally tech-heavy states Washington and California topped the list for app intensity, states with burgeoning tech sectors, including Maryland, were highly ranked.

Read the entire study here (PDF).

About the Application Developers Alliance

The Application Developers Alliance is an industry association dedicated to meeting the unique needs of application developers as creators, innovators, and entrepreneurs. Alliance members include more than 10,000 individual application developers and dozens of companies, investors, and stakeholders in the apps ecosystem.

About CTIA
CTIA-The Wireless Association® (www.ctia.org) is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry’s voluntary best practices and initiatives, and sponsors the industry’s leading wireless tradeshows. CTIA was founded in 1984 and is based in Washington, DC.

About South Mountain Economics

South Mountain Economics LLC (http://www.southmountaineconomics.com) provides cutting-edge research and consulting on innovation, jobs and economic development. In a data-driven economy, South Mountain Economics shows how to harness better data to create better jobs.