Application Developers Alliance Welcomes Eight New Members

Washington, D.C. (June 13, 2013) – Today the Application Developers Alliance welcomed new members AppKey, Bottle Rocket Apps, eDealya, Lingolook, PayGear, Phigital, PreApps, and Worry Free Labs. Alliance members have access to a network of more than 20,000 individual developers, over 125 companies, and the DevsBuild.It resource center. Members also influence and guide Alliance advocacy efforts on behalf of the developer community.

“Bottle Rocket Apps believes in the limitless potential of developers to innovate and redefine the way we live our lives, a belief shared by the clients who hire us to build their mobile brand experience,” said Calvin Carter, Founder and President of Bottle Rocket Apps. “The Application Developers Alliance provides resources, services, and advocacy that allow developers to continue to push the boundaries of what is possible in mobile.”

Alliance members also have the opportunity to participate in Alliance working groups. PayGear, a Fortify.vc company, will participate in the Alliance’s Mobile Payments and Emerging Tech working groups.

"I think that the App Developers Alliance is a critical organization in the guiding of the industry toward a fair and universal playing field for all participants," said Frank Lynch, CEO of PayGear. "We look forward to being a part of that process."

“Our new members demonstrate the broad reach of the app industry. These companies are innovating across the country, in Utah, New Jersey, Michigan, Texas, and many other states. As the app development industry expands, we see again and again that with a talented team and a great idea, tech innovation can happen anywhere in the country,” said Jon Potter, Alliance President.

The new members joining today are:

AppKey

AppKey is a monetization platform for Android. Users who opt-in to the AppKey widget on their home screen receive full paid versions of AppKey network apps at no cost. AppKey is the first to combine the hyper-local potential of home screen advertising with the user incentive of free apps and content.

Bottle Rocket Apps

Bottle Rocket specializes in building custom, high-end mobile apps for the world’s most discriminating brands. The company turns strategic insight and design into gorgeous brand experiences, inspiring users and transforming businesses.

eDealya

eDealya enables marketers to respond to social intent with an in-context, on-time, and relevant mobile advertisement. eDealya's mobile SDK, Appayable, provides an easy way for publishers and developers to monetize their applications without interrupting user experience. Applications can now generate revenue without integrating advertisements, referring competing applications, or giving up screen real estate - even working in parallel with other monetization SDKs!

Lingolook

Lingolook Publishing LLC is a publisher of iOS applications designed to help English-speaking travelers get by abroad with ease. Available in eight language editions, these clever language guides feature basic keywords helpfully organized on 150 digital flashcards, with over 500 audio translations recorded by native speakers to help users perfect pronunciation. Lingolook travel applications first launched in July 2008 at the opening of the iTunes App Store.

PayGear

PayGear is an enterprise cloud based solution that can provides real time customer rewards and loyalty. PayGear also offers geo fence capabilities, along with inventory management, and back office reconciliation to provide repeat business and an overall lower cost of customer acquisition.

Phigital

Phigital is a revolutionary new platform that enables users to integrate media of all types to create engaging stories and experiences that come alive via a new “experiential” browser.

PreApps

PreApps is the exclusive marketplace where users can discover, preview, and test the best new mobile apps coming soon for iPhone, Android, and Windows. PreApps provides developers with the tools for success prior to release and has proven to increase app downloads, ranking, and overall quality. App developers can post their app while still in the development process to generate pre-release buzz, build brand recognition, gain pre-opted user downloads upon release, acquire beta testers, and receive critical user feedback. The company’s aim is to connect app users with app developers to create better quality, more successful apps.

Worry Free Labs

Worry Free Labs is a Mobile User Experience Design firm based in NYC. Since 2005, the company has designed and developed mobile games and apps for a diverse range of startups and enterprises.

About the Application Developers Alliance

The Application Developers Alliance is an industry association dedicated to meeting the unique needs of application developers as creators, innovators, and entrepreneurs. Alliance members include more than 20,000 individual application developers and more than 120 companies, investors, and stakeholders in the apps ecosystem.