Apps Alliance Hosts Seattle Workshop on Generating Revenue From Apps

Washington, DC (Feb. 11, 2014) – In light of several new reports that find as app downloads continue to rise, revenue forecasts are grim for hardworking developers, the Application Developers Alliance announces it’s hosting an App Strategy Workshop: Making Money With Apps on Feb. 13 in Seattle. The Workshop, which includes speakers and presenters from AT&T, CTIA–The Wireless Association®, GameHouse, Big Fish Games, Millennial Media, Intel and more, helps mobile app developers find the path to revenue generation. The Seattle Workshop is one of 15 App Strategy Workshops nationwide aimed at helping entrepreneurs build a successful business around apps. 

According to Vision Mobile’s State of the Developer Nation Q1 2014 report, 60 percent of developers are below the “app poverty line.” Apps can be a profitable business but many developers aren’t sure how to best monetize their work. The App Strategy Workshop helps them find a customized path to making money with apps. 

The Make Money With Apps Workshop includes five engaging panels and presentations that take a deep dive into the tools and resources needed to succeed and concludes with a networking reception and KnowMyApp.org by CTIA–The Wireless Association® Office Hours.

Workshop sponsors include Intel (Host Sponsor), Millennial Media (App Strategy Panel Sponsor) and CTIA–The Wireless Association® (National Sponsor).

What:              App Strategy Workshop

When:             Friday, Feb. 13, 2014, 1:30–6 p.m.

Where:           Impact HUB Seattle | 220 Second Ave South, Seattle, WA 98104

Agenda:

2:00 p.m.        Know My App Presentation

2:20 p.m.        App Strategy Panel: Resources, Tools & Tips To Build Successful Apps

3:15 p.m.        Featured Presentation: The Internet of Things

3:30 p.m.        Make Money with Apps Panel

4:30 p.m.        Fireside Chat: Free-to-Play Monetization Strategies

5:00 p.m.        Networking Reception and KnowMyApp.org Office Hours

Know My App Presentation: Jackie McCarthy, Director of Wireless Internet Development at CTIA–The Wireless Association® and Doug Sillar, the Application Optimization Lead at AT&T explain how to leverage the companies’ tools, KnowMyApp.org and Application Resource Optimizer, to optimize apps and use data more efficiently. 

App Strategy Panel: Kelly Clay of Forbes leads speakers from Glymse, Jobaline, Allrecipes.com and GameHouse in a panel that dives into the resources, tools and tips needed to build successful apps and the challenges developers will need to overcome.

Featured Presentation: The Internet of Things is a hot topic of discussion with all signs pointing toward a connected future. Intel reveals what it all means and what’s in store for the near future.

Make Money With Apps Panel: In a panel moderated by Dennis Luo of Intel, leading app publishers and platforms engage in a discussion about building a business around apps, choosing monetization partners and measuring success.

Free-to-Play Monetization Strategies: Jake Ward of the Alliance leads Chris Williams of Big Fish Games in a fireside chat-style conversation on best practices for implementing a free-to-play business model.

About the Application Developers Alliance

The Application Developers Alliance is an industry association dedicated to meeting the unique needs of application developers as creators, innovators, and entrepreneurs. Alliance members include more than 30,000 individual application developers and more than 160 companies in the apps ecosystem.