Last Call to Submit Apps for the First Annual Entertainment App Awards

Los Angeles, Calif. (October 22, 2012) – Developers and companies are invited to take advantage of an extended submission period for the Entertainment App Awards. The awards will shine a spotlight on the best apps in the entertainment industry, selected by publishers, developers, tech journalists, and other industry stakeholders.

Variety and the Application Developers Alliance will present these awards at a celebratory dinner on November 29, 2012 in Los Angeles following the Entertainment Apps Conference.  The focus of the conference is how content creators and distributors are using apps to enhance audience engagement, create new revenue opportunities, extend entertainment franchises, and leverage new platforms.

Any app released and made publicly available for consumers in 2012 is eligible for consideration in the following categories:

Best Second Screen TV App:  Award recognizing the best second screen app in television. This app helps the audience engage with their favorite programs, sports or special events on TV.

Best Smart TV App:  Award recognizing the best app developed specifically for Smart TV use and enjoyment.

Mobile Innovation Award for Social TV App:  Award recognizing the app of 2012 that has expanded the overall Social TV experience for content owners, consumer and advertisers.

Best Technology in Social and Interactive TV:  Award recognizing best of breed of platform, service and technology providers that power and otherwise enable social and interactive TV experiences.

Best App Supporting a Film Launch:  Award recognizing creativity and innovation as a companion to a film release.

Best Entertainment IP-based Mobile Game:  Award recognizing the overall best mobile game tied to a TV or film franchise.

Best Social Discovery App:  Award recognizing the best app for discovering and sharing TV, film and/or music entertainment.

Best Music App:  Award recognizing the best app for enjoying, discovering and sharing music, music videos and related experiences.

Best Kids Entertainment App:  Award recognizing innovation in delivering entertaining, safe and secure Kids & Family entertainment and learning experiences.

Entertainment App Developer of the Year 2012: Award recognizing overall excellence in development, including cross-platform delivery, UX, social media, payments and technology.

Read the full submission guidelines here: http://appdevelopersalliance.org/variety-awards.

Interested in becoming a judge, sponsoring or speaking? Please email chelsea@appalliance.org for information on judging, sponsorship, and speaking opportunities.

About Application Developers Alliance

The Application Developers Alliance is an industry association dedicated to meeting the unique needs of application developers as creators, innovators, and entrepreneurs. Alliance members include more than 15,000 individual application developers and dozens of companies, investors, and stakeholders in the apps ecosystem.

About Variety

Variety is the leading publication for business entertainment news, recognized and respected throughout the world of show business. The Variety Group – Daily Variety, Daily Variety Gotham, Variety, Variety.com, LA 411, Variety 411 – are owned by Variety Media, LLC, a division of Penske Business Media.