OutFit7, Sprint, and Yahoo! Join the Apps Alliance

Washington, DC (Jan. 22, 2013) – OutFit7, Sprint, and Yahoo! have joined the Application Developers Alliance. The new members represent the range of the app ecosystem and collectively employ hundreds of developers. The leading entertainment company, service provider and media platform bring the expertise of creating global entertainment brands, along with the resources and proficiency of the Sprint Developer Program and Yahoo! Developer Network.                                             

“Joining the Alliance is a great opportunity for Sprint to support developers and also to tap into what this community needs most from carriers,” said Kevin McGinnis, vice president, Pinsight Media+, a division of Sprint. ”We want to meet the pace of the developer community to provide them with the right tools to create innovative apps and services for Sprint customers.”

“The Alliance is an exceptional group of forward-thinking entrepreneurs and tech companies,” said Alessandro Traverso, COO, Outfit7. “As the app industry continues to expand, it’s increasingly important to connect with other companies in support of that growth.”

“Yahoo! has a vibrant Developer Network, and we’re excited to bring our resources to the Alliance. We look forward to having a seat at the table and becoming part of the voice of our industry,” said Anil Patel, Head of Yahoo! Developer Outreach and Community. 

As Alliance members, the companies will have access to a network of more than 30,000 individual developers, more than 150 companies, and Alliance events nationwide. Members influence and guide Alliance advocacy efforts on behalf of the developer community and have the opportunity to participate in Alliance working groups. Yahoo! will participate in the soon-to-be-launched Media and Entertainment working group, and the Business and Revenue working group.

About the new Alliance members:

OutFit7

Best known for its global phenomenon Talking Tom, Outfit7 is one of the fastest-growing media entertainment companies on the planet. 

Outfit7 was founded by a group of entrepreneurs in 2009 whose mission is to bring fun and entertainment to all.  Its flagship app franchise Talking Tom and Friends has helped Outfit7 achieve over 1.4 billion downloads since its launch in 2010 and has been instrumental in attracting 200 million active users each month.

Talking Tom and Friends are unique fully animated 3D animal characters who love to be petted and played with through an array of in-app user functions.  Each with their own distinct personality, Talking Tom, Talking Angela, Talking Ginger, Talking Ben, Talking Pierre and Talking Gina are fully-interactive and can engage in two-way conversations with users.  Fans can even create and share videos of interactions with their favorite characters via Facebook and YouTube. 

The popular characters started life in the digital world and now Talking Tom and Friends extend from mobile apps to chart-topping YouTube singles, animated web series, innovative merchandise and a soon to be released TV series.

Out Fit 7 Limited is a global company with offices and subsidiaries in London, England; Ljubljana, Slovenia; Limassol, Cyprus; Seoul, South Korea; and Palo Alto, USA. 

For more information, please visit www.Outfit7.com and www.talkingtom.com or visit our Facebook, Twitter or YouTube pages.

Sprint

Sprint (NYSE:S) offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint served more than 54 million customers at the end of the third quarter of 2013 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The 2013 American Customer Satisfaction Index rated Sprint as the most improved company in customer satisfaction, across all 47 industries, during the last five years. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

Yahoo!

About the Application Developers Alliance

The Application Developers Alliance is an industry association dedicated to meeting the unique needs of application developers as creators, innovators, and entrepreneurs. Alliance members include more than 30,000 individual application developers and more than 150 companies in the apps ecosystem.