Alliance Hosts App Monetization Workshop in New York

New York, NY (Sept. 25, 2013) – Spotify, The Weather Channel, Yahoo!, OpenX, Arkadium and other industry-leading publishers and platforms will participate in a monetization workshop for mobile app developers hosted by the Application Developers Alliance on Sept. 26. The half-day event, which takes place in New York City and is available via livestream, will help developers understand monetization strategy.

What:              Monetization Workshop: Picking the Path to App Profitability

When:             Thursday, Sept. 26, 2013, 12-3 p.m.

Where:           NYIT Auditorium, 1871 Broadway at 61st Street, New York, NY 10023

                        Livestream

Agenda:

12 p.m.           Publishers Panel

1 p.m.             Platform Panel

2 p.m.             Keynote

Publishers Panel: Moderated by a representative from Yahoo!, leading app publishers Spotify, The Weather Channel and Arkadium will share their experience developing monetization strategies and weigh the costs and benefits of options like in-app purchases, freemium models, referral marketing, and virtual currency.

Platform Panel: Jake Ward with the Apps Alliance will lead representatives of AppLift, Smaato, SponsorPlace, Papaya Mobile and StartApp in a discussion about what developers need to know when adopting monetization strategy.

Keynote Discussion: Jason Fairchild, Chief Revenue Officer of OpenX, will highlight the value of analytics for revenue generation. 

About the Application Developers Alliance

The Application Developers Alliance is an industry association dedicated to meeting the unique needs of application developers as creators, innovators, and entrepreneurs. Alliance members include more than 30,000 individual application developers and more than 130 companies in the apps ecosystem.