App industry thought leadership on opportunities, challenges, and trends for development.

In partnership with our members, the Alliance produces content to educate and inform the industry. We have created nearly 40 white papers, guides and infographics, which are available for free to the public. Click on the featured content below or click on the buttons to find all of our original work.


White Papers

INTERNET OF THINGS SERIES
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The Internet of Things white paper series sheds light on the definitions, standards, and opportunities for developers with the Internet of Things. Topics include: connected car, connected home, wearables, retail and manufacturing.

The Internet of Things white paper series sheds light on the definitions, standards, and opportunities for developers with the Internet of Things. Topics include: connected car, connected home, wearables, retail and manufacturing.

OPPORTUNITIES IN FINTECH
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The FinTech white paper explores opportunities and key tips for developers entering into the FinTech space. This paper takes a look at three key topics: Raising Finance, Impact of Regulation, and Disruption to Banking. 

The FinTech white paper explores opportunities and key tips for developers entering into the FinTech space. This paper takes a look at three key topics: Raising Finance, Impact of Regulation, and Disruption to Banking. 

SCALING NATIVE ADS
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The Guide to Scaling Native Ads provides expert insight and best practices for maximizing revenue with native advertising.

The Guide to Scaling Native Ads provides expert insight and best practices for maximizing revenue with native advertising.

CLOUD COMPUTING 101
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The Cloud Computing 101 paper uncovers the basics of cloud computing so developers can enhance products, leverage innovative solutions, and maximize efficiency.

The Cloud Computing 101 paper uncovers the basics of cloud computing so developers can enhance products, leverage innovative solutions, and maximize efficiency.


Best Practice Guides & Infographics

DEVELOPER SNAPSHOT
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The Developer Snapshot is a summary of the Alliance's newest developer members.  This infographic offers a quick peek into the roles, interests, and challenges of our global developer network.

The Developer Snapshot is a summary of the Alliance's newest developer members.  This infographic offers a quick peek into the roles, interests, and challenges of our global developer network.

COMPETITION REPORT
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Insights from the Competition in the Mobile App Ecosystem Report  

Insights from the Competition in the Mobile App Ecosystem Report

 

TODAY'S DEVELOPER
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The Today's Developer infographic sheds light on the developer landscape highlighting key findings from our Developer Insights Report.

The Today's Developer infographic sheds light on the developer landscape highlighting key findings from our Developer Insights Report.

TOP 10 TIPS FOR APP SUCESS
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The Top 10 Tips for App Success best practice guide highlights insights and expert advice on how to find app success.

The Top 10 Tips for App Success best practice guide highlights insights and expert advice on how to find app success.