Working Groups

Working groups are comprised of Alliance members and shape Alliance programs, policies, and resources. The groups provide core expertise and guidance to the Alliance and its members through commissioned research, white papers, policy recommendations, and best practices.

Business and Revenue

The Business and Revenue Working Group promotes best practices and increases revenue generation opportunities for developers and development businesses to expand the size and strength of the application economy.

Data, Analytics, and Security

The Data, Analytics, and Security Working Group champions data driven innovation by providing valuable insight on the best practices of transparent and secure collection, analysis, storage, sharing and use of consumer personal information. 

Emerging Technologies

The app ecosystem is built on a relatively new set of technologies. The Emerging Technologies Working Group addresses questions like what comes next and what can be done to continue to support innovation.

Health and Medical Apps

The Health and Medical Apps Working Group increases general awareness and understanding around the medical, health, wellness, and therapy application marketplace to support its economic growth and utility.

Media and Entertainment

The Media and Entertainment Working Group helps app developers better understand the future of media and entertainment by addressing questions about the policy, technical, and business implications of the industry's changing business model.

Mobile Payments

The Mobile Payments Working Group identifies and addresses issues and opportunities associated with payments made through mobile devices or utilizing in-app payment systems.