Over-The-Top Services – to be or not to be?

Over-The-Top Services – to be or not to be?

Over the top services (or OTTs) include all those apps that we love and use to communicate in new and exciting ways.  EU decision-makers have mixed feelings about them, however. While some want OTT to be regulated as telecoms services, others believe the disruption of traditional markets brings more choice for users, new business models for companies, and more competition to the market. Recently, expert research findings and a letter from 7 EU countries have called for less government intervention and more market-driven approach, promoting ambition as the prime driver of success.

5 Reasons Why Rewarding Ads Outperform Traditional In-App Ads

5 Reasons Why Rewarding Ads Outperform Traditional In-App Ads

Recent studies reveal that users aren’t “feeling the love” for traditional in-app ads anymore. Brush back against traditional in-app ads has lead savvy developers to an emerging form of in-app advertising known as rewarding ads. In this article, Adscend Media explores 5 Reasons Why Rewarding Ads Outperform Traditional In-App Ads.