5 Reasons Why Rewarding Ads Outperform Traditional In-App Ads

5 Reasons Why Rewarding Ads Outperform Traditional In-App Ads

Recent studies reveal that users aren’t “feeling the love” for traditional in-app ads anymore. Brush back against traditional in-app ads has lead savvy developers to an emerging form of in-app advertising known as rewarding ads. In this article, Adscend Media explores 5 Reasons Why Rewarding Ads Outperform Traditional In-App Ads.

Reality Check – The Current State of Competition in the App Ecosystem

Reality Check – The Current State of Competition in the App Ecosystem

Thanks to its culture and creativity - and to numerous talents living there, a new wave of innovation generates growth and success stories. In the gaming industry, Gameloft created more than 6,000 jobs, most of them working on apps for smartphones. Spotify, Rovio, King are amongst other golden nuggets. The openness of the mobile ecosystem permits to companies to enter quickly on the market and to compete, sometimes with established ones.