One of the hottest topics throughout our App Strategy Workshop event series this year is deep linking and its potential impact on app discovery and user acquisition campaign performance. Deep links allow app developers to link to particular pages in their apps and even personalize the experience for new users.
To help you understand how and why you should use deep links, we’ve teamed up with Branch Metrics to create an infographic, The Basics of Deep Linking.
Take a look at the infographic below to learn how deep links can benefit your app. You can also watch a panel discussion on acquiring users, specifically using deeplinks, from our Los Angeles App Strategy Workshop at the bottom of this post.
You can also download the infographic as a PDF, or embed it on your blog using the code below.
<a href="http://www.appdevelopersalliance.org/news/2015/6/11/infographic-the-basics-of-deep-linking"><img alt="The Basics of Deep Linking Infographic" src="http://static1.squarespace.com/static/53864718e4b07a1635424cdd/t/5579eb0ee4b047a89bc8b160/1434053439868/The+Basics+of+Deep+Linking+Infographic?format=750w" width="650" /></a>