March 16, 2015 – The Application Developers Alliance has launched a multimedia and campaign in Washington D.C. and targeted states calling for comprehensive patent reform. The Troll Fighter campaign includes digital, print and Pandora advertising that features small business owners, innovators and app developers that have been targeted by patent trolls.
"Patent reform will not hurt small inventors. It will hurt non-inventors who misuse patents. Developers, entrepreneurs and small businesses have been targeted, threatened, and even bankrupted by patent trolls,” said Jon Potter, President, Application Developers Alliance. “It’s time for Congress to act, to protect our job-creators and to put patent trolls out of business.”
The Troll Fighter campaign will feature the stories of small business and American innovators from different states and industries that have been victims of patent trolls including:
- Michael Skelps, President of Capstone Photography in Middlefield, CT
- Derek a small business owner from West Des Moines, IA
- Keith an innovator and small business owner from Eden Prairie, MN
More information is available at TrollFighter.com
The Application Developers Alliance supports legislative reforms that undermine the patent troll business model without harming legitimate patent enforcement. The Alliance supports policies that short-circuit frivolous litigation, address the imbalance in litigation burdens, and ensure transparency and specificity in demand letters and complaints.
The Application Developers Alliance is a non-profit global membership organization that supports developers as creators, innovators, and entrepreneurs. We promote industry growth and advocate on public policy and industry issues. The Apps Alliance, which now includes more than 200 corporate members and 36,000 individual members, launched in January of 2012 and initiated European services in early 2014. Membership includes app publishers, developer agencies, platforms, wireless carriers, hardware manufacturers, ad networks, enterprise tools and service providers.